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 Kampala, Uganda: Coca-Cola and MTN Uganda today unveiled a ground breaking partnership to bring the 2010 FIFA World Cup Finals live into a stadium in Uganda.
In an exclusive partnership between the two brands, both Official Sponsors of the FIFA World Cup will host the World Cup Opening Match, Quarter Finals and Final Match all at Nakivubo Stadium, to enable Ugandans to get a close-up feel of the Africa’s first World Cup tournament.
Announcing the partnership offering Coca Cola Uganda Brand Manager, Margaret Kigozi and MTN Uganda Events & Promotions Manager, Aggrey Kagonyera; said the World Cup Live in Nakivubo package was designed to be free to the public.
“The worldwide passion for soccer is unrivalled and gives our business in Uganda the best platform to connect with fans,” Margaret Kigozi said.
“We are proud to be bringing the World Cup to Ugandans, not just on their televisions, but right into a stadium. This is another ‘first’ being brought to you by both MTN and Coca Cola,” Kagonyera said.
Gate fees at the stadium for the games will be only UGX2,000 (two thousand shillings only), which will entitle a ticket holder to one 500ml Coca Cola bottle, and UGX1,000 (one thousand shillings) MTN airtime.
Coca Cola is one of the FIFA World Cup’s longest-standing corporate partners, while MTN, Africa’s largest telecommunications network, is a global sponsor of the 2010 FIFA World Cup South AfricaTM.
“We want our customers to share in the experience of the World Cup even without going all the way to South Africa. This is going to be a great opportunity to be part of the biggest tournament in the world,” Kagonyera said.
“Coca-Cola and MTN will help ensure that fans have the chance to experience the excitement and pageantry of football during the Live shows at Nakivubo Stadium. And like all football fans, Coca-Cola and MTN are especially excited about the 2010 FIFA World Cup taking place on the African continent for the first time,” Kigozi added.
As a FIFA Partner for the non-alcoholic beverages category, The Coca-Cola Company enjoys core sponsorship rights to all FIFA competitions, including the flagship FIFA World Cup™ and exclusive marketing assets, while MTN has exclusive mobile content rights to the FIFA World Cup for Africa and the Middle East.
About the 2010 FIFA WORLD CUP™
The 2010 FIFA World Cup™ takes place in South Africa kicking off on 11 June. It is the first time the 32 final teams are competing for the world’s most sought after trophy on the African continent. The final will be played on 11 July 2010 at the Soccer City Stadium in Johannesburg. Visit www.fifa.com
About the COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee.
Globally we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.
About the MTN GROUP
Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN". As at 30 September 2009, MTN recorded 108,4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa™ and has exclusive mobile content rights for Africa and the Middle East. Please visit www.mtn.com and www.mtnfootball.com
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