MTN boosts local film industry with the launch of Kibanda Xpress
- Kibanda Xpress is a Video on Demand channel dedicated to local Uganda content especially Ugandan Films.
- The service is provided in partnership with the Association of Core Film Producers Uganda Limited (trading as PEARLWOOD) as content creator and Albayan Media Limited the platform provider through the YOTV mobile app.
- The channel launches with a promotion subscription offer of Ugx1,000 per movie valid for a period of 24hours; it has over 150 premium local movies already available and every month there will be at least 4 new movies.
MTN Uganda has thrown its weight behind the local movie industry with the launch of a Video on Demand (VOD) channel offering a premium mix of local Ugandan movies.
The New Channel named “Kibanda Xpress” is a partnership between the Telecom Company and PearlWood, an association of local film producers. Kibanda Xpress is available on YoTV channels, a mobile app that allows one to stream local and international Radio and TV channels in real time via a smartphone.
Kibanda Xpress features over 150 Ugandan movies and will live stream premiers of new movies as well other local entertainment content providing customers with entertainment conveniently and affordably anywhere and everywhere you go with just the click of a button on your phone.
In 2020, globally there was un precedented growth in online video usage with revenues estimated at $34 billion of which premium video on demand accounted for atleast $630 million. Africa is gradually making its mark on the global entertainment industry with its vast talent and unique flavour of storytelling. We recognise the potential of the movie industry to create employment, to reposition the African narrative and positively contribute to the national GDP. Through Kibanda Xpress, we hope to boost the Uganda film industry to realize that potential, said MTN Uganda Chief Marketing Officer Sen Somdev.
The service launches with a promotion subscription offer of Ugx1,000 per movie valid for a period of 24 hours. A customer will be charged via their MTN MoMo account.
“Our dream as local Film content creators is to build a sustainable industry in which content creators not only earn consistently from their content, but one in which they also thrive and gain the global visibility deserved. Without doubt, going digital is the right move for the industry; it will reduce on the copy rights infringement, increase footprint of the Uganda movies, expose our artists globally among others; we are therefore very excited and appreciate both our partners MTN and Albayan media for making this possible,” said Mzee Bwanika, Speaker – Pearlwood Board of Directors.
To watch a movie on Kibanda Express, follow these steps:
- Step1: Download and install the Yotv app from Playstore and Appstore.
- Step2: Subscribe and Login to the Yotv app, Select VOD.
- Step3: Browse and select the Movie of your choice then follow prompts to complete payment.
YOTVChannels is platform for our local content. We are here to tap different storytelling techniques from around Uganda and share them with global audiences. There is a unique tradition of storytelling in every country and, if it can be captured on film, then through YOTVChannels we can share it with the world. Pearlwood is a great example that our local movie industry can be global, and that Uganda is a great entertainment market for the rest of the world. Said Aggrey Mugisha, the YOTVChannels Chief Executive Officer.
About MTN Uganda
Launched in 1998, MTN Uganda is the leading communications operator in Uganda, offering Mobile and Fixed telecommunications, Mobile Money Services, and Internet Service Provisioning.
As at 31st December 2018, MTN Uganda recorded 11.2 million subscribers across Uganda. Visit us at www.mtn.co.ug or follow us on www.youtube.com/mtnug and www.twitter.com/mtnug or
www.twitter.com/mtnugpro for assistance.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our 240 million customers in 21 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. We are pursuing our BRIGHT strategy with a major focus on growth in data, fintech and digital businesses.
Pearlwood is the registered trademark for Uganda’s Film Industry that was established and is managed by a partnership of Film producers, Video Jockeys, Publishers, Distributors, Exhibitors and Actors Guilds. The Producers Guild (Association of Core Film Producers Uganda Limited) is at the helm of managing the trademark since by definition and roles; Film producers are at the focal point of film production and business.
The guilds are independent member-based organizations working together for socio-economic development.