Our Vision is to lead the delivery of a bold, new digital world to our customers.

Our belief – that everyone deserves the benefits of a modern connected life.

MTN believes that our culture is a strategic asset enabling our success. We express our culture through our values and vital behaviours. We believe in a culture of candour, collaboration and complete accountability to get it done. By instilling this in MTN employees we ensure that we are able to deliver on our strategy, and ultimately on our vision and mission.

We achieve this through what we consider to be MTN’s vital behaviours, which set the tone for what is expected of every leader and employee in interactions with each other and all stakeholders across the Group. These vital behaviours are reinforced through the work of the MTN Academy.

Our values

 Leadership                     Innovation                     Relationships              Integrity                          Can do


Our strategic intent

Ambition 2025: Leading digital solutions for Africa’s progress, harnessing the power of MTN – our leading brand, footprint, connectivity infrastructure and technology platforms.

Our strategy is anchored in building the largest and most valuable platform business with a clear focus on Africa. This rests on a scale connectivity and infrastructure business – mobile and fixed access networks in the consumer, enterprise and wholesale segments. We are accelerating implementation through partnerships. Our strategy is supported and funded through enhanced cost and capex efficiencies. It is focused on four strategic priorities and five vital enablers.