MTN Group today launched a brand campaign profiling MTN Business – the ICT leader in Africa, which aims to be a trusted partner to businesses in their digital evolution and ultimately achieve #BusinessDoneBetter across the continent.
“We understand that growing a business is hard. Business leaders are juggling many priorities and often cannot attend to them all,” said MTN Group Enterprise Business Unit Executive Tumi Chamayou. “MTN Business’s role is to assist them do the things that make an impact and support their growth, helping them get it done better.”
MTN Business provides the tools to shift small, medium and large enterprises and multinational corporations and those in the public sector to being modern, connected and digital. These include converged ICT – managed network services; cloud services; unified communications; cyber security solutions; Internet of Things; and fleet management – as well as connectivity (mobile and fixed).
Chamayou said the plan was for MTN Business to become the empowering, leading ICT expert providing value to enterprise clients. Among our customer base, we already have more than four million enterprises who are instrumental in contributing to Africa’s economic growth.
She said MTN Business also had a key role to play in realising the MTN Group’s Ambition 2025: Leading digital solutions for Africa’s progress: “Building the largest and most valuable platforms is one of Ambition 2025’s four strategic priorities. Enterprise Services is one of MTN’s five platform businesses and operates under the ‘MTN Business’ brand.”
Ambition 2025 targets MTN Group enterprise revenue of more than R30 billion by 2025. This compares to R16.6 billion in 2021. In the first six months of 2022, enterprise revenue accelerated, increasing by 26.8%* in constant currency terms to R9.9 billion. This was driven largely by MTN Business growth in South Africa, Nigeria, Ghana and Côte d’Ivoire.
African enterprises have a valuable role to play in addressing the continent’s most pressing challenges by providing much-needed jobs, products and services. World Bank data shows that SMEs contribute up to 60% of all employment and as much as 40% of the GDP in emerging economies. This makes them the cornerstone of most economies in Africa.
“We want to be the business enabler of choice in Africa, meeting the communication and ICT demands of business clients throughout the continent,” said Chamayou. “With a customer-centric approach to providing cutting-edge services, we are doing this by leveraging our brand and advanced network as well our strong customer base of top companies across sub-Saharan Africa.”
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.
For more information, please contact:
MTN Group Press Office | MTNGroup.PressOffice@mtn.com
The pandemic has ceased to be news and is now part of our lives. However, what still catches the ears of the public is the impact the pandemic is creating in our society. For businesses especially, some have suffered the wrath of the ever-changing economic landscape occasioned by the virus. The tough punch dealt to potential customers’ incomes through job loss doesn’t help the situation. However, a firm and determined business should house the agility to adapt to the situation.
One of the ways to remain afloat and beat the virus is to digitize.
Since the onset of covid-19, we have seen a paradigm shift towards digitisation of business operations across the 21 sectors. We are witnessing an extreme reliance on ICT solutions as businesses seek for alternative ways to remain productive during and after the pandemic. A plethora of businesses have shifted operations to digital platforms. Host platforms have reported an increase in merchants and evidently the rationale is to boost sales even during the lockdown. This is also evidenced by the increase in demand for stable internet connection especially working at home as well as mobile money payments for businesses both in Kampala and outside Kampala.
Effective and frequent communication
However digitization ought to be coupled with effective communication if your business is to succeed. At MTN, we offer customized three in 1 packages including voice, SMS and internet to enable you effectively run your online business.
Expose your business widely
One of the concerns with the pandemic is the reduced disposable income amongst the public. But the beauty with digitization is the endless pool of markets.
Digitization opens your business up to markets in Uganda, across regions and globally. This is important because whereas one market could be affected, another market presents an opportunity for your business.
Endeavor to scale your business operations online. Do not limit your business only to in-country operations, have a presence and representation through website, phone contacts among others on not only national but also international level.
Look for value pockets
As a small business, it is also important to carry out a post-mortem during this period to understand your value pockets. It is important to understand who is currently driving your revenue. Your current client base might be different from over 6 months or even two years ago.
Once you have figured that out, create a strategy on engaging those currently driving your revenue and the future prospects of the client base and ensure discipline to follow through with the strategy to the letter.
Focus on that strategy and ensure you have the technical capability to effectively execute it.
One of the tenets of the strategy should be to examine the way a business can redefine its products and services to suit the demand or situation caused by the pandemic. In MTN’s case, prior to the pandemic, investment of large scale internet majorly targeted large corporations in central business districts but that has since changed to cater to residential areas and smaller businesses as working from home persists.
Standing out on digital
And as more businesses digitize, your business needs to set itself apart.
The first step is to ensure your business is digitized with great connectivity.
MTN has fibre from border to border across over 50 major districts in Uganda and we have channel partners to support the digitization process.
MTN also has fibre close to over 300 estates in the central business districts available to support work from home.
As a business, you also ought to have a number of payment options to enable customers to pay from anywhere at their convenience.
Through mobile money, one of the commonest means of money transfer in Uganda, MTN enables businesses to ease the payment process through MoMo for Business solutions which can be accessed at talk business on the MTN website.
MTN has opened remote access to its business services by introducing a self-help USSD service
MTN Business customers who were previously accessing all their business solutions from service centers, can now join and buy business bundles from *177#
MTN Uganda has unveiled a convenient and easy channel for business customers to join and access different offers from MTN by way of self service. This is a concerted effort to empower customers to take care of their needs and to save time spent walking to service centers, as they will now take business into their own hands.
With this new self-help business solution, customers in search of business solutions simply have to dial *177# to enjoy easy access to MTN Business offers as opposed to visiting the service centres.
Until now, business customers have been accessing MTN Business solutions through service centers only. Therefore, this initiative will give them the ability to access all their business solutions and support at their fingertips, in the comfort of their premises, homes, offices or wherever they are, hence saving them a lot of time that they spend queuing up at the service centres.
Business customers should simply dial *177# to join and thereafter purchase bundles such as Business Combo bundles, Unlimited Internet bundles and Fixed line bundles among other services provided by MTN Business.
While addressing the press at the launch, Mr. Ibrahim Senyonga, the General Manager MTN Business said “With this new innovation, our customers will have less business being in a service center as we open up the ability for them to address their needs remotely on their own”.
Senyonga further noted that the initiative is tailored towards fostering convenience, saving time and improving the MTN Business customer service experience.