• MTN MoMo has officially received the handover of Lira Main Market from Lira City leadership, marking the start of a comprehensive branding and beautification initiative.
• The ceremony was led by His Worship Sam Atul, Mayor of Lira City, and attended by MTN MoMo teams led by Chief Commercial Officer Keith Tukei.
• The handover was followed by a market-wide cleaning exercise involving MoMo staff, city officials, traders, and residents, demonstrating unity and commitment to a cleaner, greener Lira.
• The initiative aligns with MTN’s Ambition 2025 Strategy, which prioritizes sustainable growth, community upliftment, and environmental stewardship alongside digital innovation.

MTN MoMo today received the official handover of Lira Main Market from Lira City leadership in a ceremony that also marked the start of a collaborative effort to clean, enhance, and beautify one of the city’s most important commercial hubs.

Led by His Worship Mayor Sam Atul, the event brought together city clerks, the Resident City Commissioner, MTN MoMo staff, and market vendors in a unified exercise focused on urban cleanliness, community pride, and long-term market improvement.

Following the handover, participants engaged in a city-led market cleaning exercise, reinforcing the shared responsibility to maintain a hygienic and well-organized commercial environment. The activity reflects the city’s broader vision to transform Lira into a competitive, green, and equitable industrial and commercial hub over the next three decades.

Speaking during the event, Phillip Odoi, Regional Commercial Head, MTN Uganda, emphasized the company’s commitment to supporting cities like Lira through initiatives that uplift communities and strengthen local economies.

“MTN MoMo is honoured to partner with Lira City on the beautification and renewal of this vital market. Under our Ambition 2025 strategy, we are committed to supporting socioeconomic progress and enabling individuals and businesses to benefit from a modern, connected life. Today’s activity demonstrates that when we work together, we can create cleaner, safer, and more vibrant spaces for everyone,” Odio said.

His Worship Mayor Sam Atul welcomed MTN MoMo’s support, noting that the partnership aligns with the city’s mission to deliver efficient, equitable, and environmentally responsible services for improved livelihoods by 2030.

“The goal of this exercise is to beautify our city, and this partnership with MTN MoMo fits perfectly into that mission. By helping us keep Lira Main Market tidy and beautiful, MTN MoMo is strengthening our efforts to make Lira a modern, competitive, and green city. We look forward to continued collaboration as we serve our community,” he said.

The handover and cleaning exercise underscore MTN MoMo’s commitment to championing environmental stewardship, social inclusion, and long-term urban renewal, in line with MTN’s Ambition 2025 agenda. Through partnerships that combine technology with community action, MTN MoMo continues to support cities across Uganda in building healthier, more resilient, and more connected societies.