Football leaders and creatives come together as MTN and FUFA launch the Free Your Fayaaa – Tulage Waaka campaign at MTN Headquarters.

• MTN Uganda and FUFA have launched Free Your Fayaaa – Tulage Waaka, a nationwide campaign inviting Ugandans to help design the next Uganda Cranes jersey.

• The initiative gives fans and creatives an opportunity to contribute to one of the country’s most powerful symbols of national pride.

• Submissions open on 22 June, with the top seven finalists advancing to a mentorship boot camp before the winning design is produced and unveiled as the next official Uganda Cranes jersey.

• A total prize of UGX 50 million will be awarded to winning finalist.

MTN Uganda, in partnership with the Federation of Uganda Football Associations (FUFA), today launched Free Your Fayaaa – Tulage Waaka, a nationwide campaign inviting Ugandans to unleash their creativity and help design the next Uganda Cranes jersey.

MTN’s John Paul Okwi with FUFA CEO Edgar Watson and First VP Justus Mugisha at the Free Your Fayaaa – Tulage Waaka campaign launch

The initiative, inspired by MTN Uganda’s ongoing Free Your Fire platform, seeks to transform supporters from spectators into creators by giving them a direct role in shaping one of the country’s most visible symbols of national identity ahead of the Uganda Cranes’ upcoming continental engagements.

For generations, the Uganda Cranes jersey has represented more than just a football kit. It has served as a symbol of national pride, unity and belonging, connecting millions of Ugandans to the team they passionately support. Through Free Your Fayaaa – Tulage Waaka, MTN Uganda and FUFA are opening the design process to the public, giving fans and creatives an opportunity to contribute to the future identity of the national team.

Speaking at the launch, John Paul Okwi, Manager Sponsorships and Events at MTN Uganda, said the campaign reflects MTN’s commitment to creating platforms that enable Ugandans to express their talents and passions.

John Paul Okwi, MTN Uganda’s Manager Sponsorships and Events speaking at the launch of the Free Your Fayaaa – Tulage Waaka campaign.

“At MTN, we believe every Ugandan has a fire within them. Through our Free Your Fire platform, we continue to create opportunities for people to showcase their talents, ideas and ambitions. With Free Your Fayaaa – Tulage Waaka, we are inviting Ugandans to channel that creativity into something that will unite the nation. This is more than a jersey design challenge; it is an opportunity for Ugandans to leave their mark on the national team and create a symbol that reflects who we are as a people.”

Mr. Mugisha Justus, FUFA 1st Vice President welcomed the initiative, describing it as a unique opportunity to strengthen the connection between the national team and its supporters.

FUFA Vice President Justus Mugisha and FUFA CEO Edgar Watson, at Free Your Fayaaa -Tulage Waaka campaign at MTN Headquarters.

“The campaign gives every fan a chance to add value and truly own the Uganda Cranes jersey they wear. To every Ugandan across the country, your creativity will carry our team onto the continent with pride during international competitions. The Uganda Cranes jersey carries the hopes, belief, pride and passion of millions. Together with MTN Uganda, let us design the next chapter of the Uganda Cranes jersey.” 

The campaign is open to Ugandans from all walks of life, including professional designers, students, creative collectives and passionate football supporters with original ideas. Participants will be invited to submit their jersey concepts through mtnmore.com, with entries accepted from both individuals and groups. Submissions will open on 22 June 2026 and close on 9 July 2026.

FUFA and MTN’s Free Your Fayaaa – Tulaga Waaka campaign empowers Ugandans to unleash their creativity and leave their mark.

Following the submission period, entries will undergo a rigorous selection process to identify the top seven designs. The selected finalists will then participate in a three-day boot camp running from 14 to 16 July 2026, where they will work alongside experienced creatives and industry professionals to refine their concepts. The journey from concept to creation will be documented, culminating in the selection, production and unveiling of the next official Uganda Cranes jersey.

In recognition of the creativity and effort required to develop a national team jersey, the campaign will award a total prize fund of over UGX 50 million across winning and finalist entries.

MTN Uganda and FUFA are encouraging Ugandans across the country to Tulage Waaka by submitting their designs, sharing the opportunity with talented creatives and following the journey as the nation comes together to create a jersey designed by Ugandans, for Uganda.

Submissions are now open and can be made via mtnmore.com Participants are encouraged to share their journey online using the hashtag #MyCranesJersey and #FreeYourFayaaa.